SOCIAL MEDIA/DIGITAL MARKETING

SOCIAL MEDIA/DIGITAL MARKETING

I have spent over three years as a content creator for various social media accounts and brands. My digital marketing experience comes from running paid advertisements and analyzing content performance, including for Arizona PBS, in the Cronkite Agency. This page gives some insight into my various marketing/social media projects over the years!

  • Creates and plans content for all NLC social media channels, including Instagram, LinkedIn, Facebook, and X using best social media strategies. Related skills: graphic design, digital marketing, SEO, social media strategy.

  • A comprehensive Instagram reels analysis of 33 official NHL accounts to suggest optimizations for the best audience engagement. Completed presentation was shown to professors, colleagues, and other Cronkite professionals.

  • A thorough marketing analysis of the official Dunkin TikTok account for an ASU marketing course. Looks at audience, competitors, and other factors to suggest future account growth.

NHL Instagram Reels Analysis (07/24/24)

Dunkin TikTok Strategy (04/25/24)

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