DIGITAL CONTENT

DIGITAL CONTENT

Strategy, storytelling, and social-first content built for sports audiences.

GONDOLA PROFILE

STPGA Digital Content

  • Responsibilities: Manage multi-platform content strategy, live-event coverage, photography, video, copywriting, publishing, and analytics across Section, Junior Golf, and PGA REACH.

    Impact: Grew Instagram audience to 10,000+ | 29% LinkedIn audience growth | 84,000+ LinkedIn impressions | Increased ownership of major campaigns & event communications.

    Takeaway: How to balance creative storytelling with organizational goals, use analytics to guide content decisions, and collaborate across departments to find strong stories.

Hockey Content

  • Responsibilities: Managed a full season of SHU Men’s Hockey gameday social, produced weekly coach interviews for men’s and women’s hockey, and later continued developing hockey audiences through freelance social management for hockeydb.com.

    Impact: 60,000+ video views & 3,700+ likes across 21 SHU Athletics Instagram posts | 3,100+ followers gained on hockeydb.com Facebook page

    Takeaway: How to approach content from two different perspectives: finding stories through access & relationships and understanding what resonates with die-hard fans.

Insperity Tour Championship

  • Responsibilities: Led communications from pre-event promotion through three days of live coverage and post-event storytelling, including player graphics, on-site signage, social content, photography, video, website updates, and email campaigns.

    Impact: 48,000+ views | 1,200+ likes | +54 followers (across three days on Instagram)

    Takeaway: How to build a complete event content plan while staying flexible enough to respond to the spontaneous moments and developing content that make live sports compelling.

NHL Social Analysis

  • Responsibilities: Analyzed NHL Instagram Reels over a one-month period (March 2024) to understand how posting frequency and content type impacted engagement by building a dataset of likes, views, comments, and content categories across 33 team and league accounts.

    Findings: Posting more often did not necessarily produce stronger engagement | Fans/celebrity content performed especially well among top-liked posts | Identified opportunities in influencer collaborations, trend-driven content, and more intentional use of Reels.

    Takeaways: Effective social strategy isn’t about producing the most content but instead about using performance data to understand what audiences value and making more intentional creative decisions.

Additional Work

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