Creates and plans content for all NLC social media channels, including Instagram, LinkedIn, Facebook, and X using best social media strategies. Related skills: graphic design, digital marketing, SEO, social media strategy.

A comprehensive Instagram reels analysis of 33 official NHL accounts to suggest optimizations for the best audience engagement. Completed presentation was shown to professors, colleagues, and other Cronkite professionals.

A thorough marketing analysis of the official Dunkin TikTok account for an ASU marketing course. Looks at audience, competitors, and other factors to suggest future account growth.